# GK Labs

**GK Labs** has officially launched as a strategic joint venture between **Old Fashion Research (OFR)** — a $100M crypto-native venture capital firm founded by ex-Binance leaders — and **0N1 Force**, a trailblazing anime lifestyle brand and Web3 IP powerhouse.

Together, they’ve created **GK Labs** to incubate, acquire, and advise next-generation projects across **AI, NFTs, digital identity, gaming, DeFi**, and community infrastructure. Their north star? **Community-first innovation that actually matters.**

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### **What GK Labs Stands For**

At GK Labs, we don’t chase hype — we build legacy. We're not here for vaporware and rug pulls. We’re here to **find and fuel the future of culture and creativity onchain**.

Led by  **Executive Director Henry Finn aka “Starlordy”** (CEO of 0N1 Force) and **President Wei Zhou** (Managing Partner at OFR), GK Labs is where big ideas meet real execution.

### Three Pillars of Impact

**1. Community: Fueling Real Culture, Not Hype**

GK Labs is doubling down on **authentic community building**. From Reddit to Discord to real-world fandoms, we’re investing in creators and movements that bring people together. Our mission is to empower the next generation of community-led projects that stand the test of time.

**2. Entertainment: The Hunt for Web3’s Mr. Beast**

We believe the next global icons will be born from the blockchain. GK Labs is actively scouting and supporting **content creators, animators, and IP builders** to lead the entertainment frontier — not just through NFTs, but through serialized stories, AI characters, and cross-platform engagement.

**3. AI: Tools That Empower Identity, Not Replace It**

Forget doomer AI narratives. We’re building with a different philosophy: **AI should amplify human creativity**, not erase it. From lore-building engines to avatar evolution to creator copilots, our investments and incubations in AI are designed to unlock expression, productivity, and play.

### **Strategic Services**

* **Incubation**: Hands-on support for early-stage projects, including AI tooling, token design, storytelling, and go-to-market.
* **Acquisition**: Scouting and absorbing high-potential projects that align with our culture-first thesis.
* **Advisory**: From DeFi to DAOs, we help teams navigate Web3’s noise with clear strategy and creative edge.